Shopify case studies.Real projects, problems solved, work done.
Shopify projects told from the starting problem to the choices made: builds from scratch, redesigns, migrations and Technical Partnerships. No client revenue or KPIs published.
Shopify case studies
Music DeliveryMigration from PrestaShop to Shopify for a professional catalogA complex project for a professional eCommerce of audio, video, lighting and special effects: over twelve years of history to migrate, tens of thousands of references, orders and customers to preserve, and commercial features to rebuild on Shopify.
Margal JewelsFrom the first Shopify store to a redesign on the new brand identityA project that began with a Shopify store built in-house on a free theme and turned into a more mature eCommerce, consistent with the brand's new identity and followed over the years with direct consulting.
Luxury of HomesShopify redesign for luxury furniture and interior designComplete redesign of a store previously entrusted to an agency, with a new premium theme, Liquid customizations and targeted work on speed and Core Web Vitals.
Devoti SailingShopify for an international racing sailing brandFrom a WordPress showcase site and orders handled through forms to a complete Shopify eCommerce, which over time became the brand's digital hub and an ongoing technical partnership.
Herbal CacaoInternational Shopify for ceremonial cacao and ritual blendsOngoing support for an international Shopify store already live: performance, maintenance, new features and consulting on the opportunities the platform makes available over time.
Adriana V. CampanileShopify and POS for a Made in Italy brand in RomeThe brand's digital presence was built from scratch: Shopify eCommerce, social channels, Business Manager, Shopify POS and direct on-site support at the physical store in Rome.
Mastria EspressoShopify for capsules, pods and artisan coffeeRedesign of a Shopify store the client had set up independently, with a review of structure, design and purchase path and consulting support on the choices to make.
Dr. DesimoneShopify for probiotics and complex scientific contentA digital business first built with an essential store and later developed into a premium redesign, with numerous Liquid customizations and custom-built interactive elements.
Tiziana PiolaFrom Wix to Shopify for a more structured jewelry eCommerceRebuild of the eCommerce on Shopify with reorganization of the catalog, clearer management of products and variants, and later operational optimizations.
ADVÆRA ClothingShopify from scratch for a streetwear and minimal menswear brandDesign and build of the Shopify store for a menswear fashion startup in Rome, working on structure, design, content and technical customizations.
Look4HairShopify for a large haircare and beauty catalogA new Shopify site for an online haircare and beauty store with a very large catalog, followed by a Technical Partner service: data cleanup, catalog SEO and GEO, purchase path checks and accessibility.
Vintage LoopShopify and WooCommerce migration for a second-hand luxury bag boutiqueA new Shopify site and a catalog migration from WooCommerce, with post-launch work on the image and text sections of the theme.
Other Shopify projects
A selection, updated over time, of other Shopify stores Francesco Guiducci has worked on. Every significant new project is added here.
RedesignGinevra MilanoOptimization of an existing store with work on design, technical aspects and performance.
Built from scratchTenuta Corte QuadreBuild of the Shopify store and organization of a catalog with different categories and productions.
Built from scratchIl Trucco PerfettoBuild of the store and later work on design, technical structure and performance.
Technical PartnerSudriseTechnical support on integrations, problem diagnosis and error fixing on an existing store.
Built from scratchMenchita Skin CareBuild of the store and later improvements to the visual and technical side.
RedesignEizo SportRedesign of the Shopify store and later work on design, structure and performance.
Built from scratchVinuvaBuild of the Shopify store with work on design, technical configuration and catalog organization.
Built from scratchDi PersìdeBuild of the store with a focus on structure, design, collections, product pages and purchase path.
Built from scratchGalia JewelsBuild of the store from scratch, with structure, design, configuration and purchase path.
Built from scratchIllumia ShopBuild of the store with work on design, technical configuration and performance.
Built from scratchVilla TorrigianiBuild of the eCommerce and showcase project, followed by later technical work.
RedesignKairèRedesign of a Shopify fashion store already live, with a new theme, reorganized catalog, color variants, home page and documented operational management.
Every project starts from a different context
The value is not in one formula for everyone. In some projects the work starts from zero, in others an existing store is redesigned, in others Francesco Guiducci becomes the team’s ongoing technical reference. What they share is working directly on the problem, with a single responsible person and a verifiable technical method.
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