Luxury of HomesShopify redesign for luxury furniture and interior design
Complete redesign of a store previously entrusted to an agency, with a new premium theme, Liquid customizations and targeted work on speed and Core Web Vitals.
The project at a glance
- RedesignComplete redesign of the existing Shopify store.
- Premium themeNew graphic foundation consistent with the high-ticket positioning of the catalog.
- PerformanceWork on loading speed and Core Web Vitals.
- Liquid developmentFeatures and customizations implemented directly in the theme.
Starting point
Luxury of Homes already had a Shopify eCommerce, previously developed by an agency. The team had not been satisfied with the working relationship: communication was fragmented and the result did not fully meet expectations.
Francesco Guiducci came in as the single freelance point of reference to redesign the store, introduce a new theme and work directly on design, code and performance.
Premium quality, performance and simpler communication
The project required raising the aesthetic level without making the site any heavier. Some loading problems made it necessary to work on performance and Core Web Vitals as well as on the interface.
It was also important for the team to have one person to deal with, instead of moving between several people at an agency.
From a fragmented project to a redesign followed by a single contact
The redesign brought aesthetic direction, custom development and technical optimization into a single workflow.
Existing store with technical and process limits
- Previous experience with an agency that was not satisfying
- Communication spread across several people
- Loading problems
- Design and features to be rethought
Premium theme, customizations and performance
- Complete redesign
- New premium theme
- Liquid customizations
- Work on speed and Core Web Vitals
- A single technical contact
The work
Store analysis
Evaluation of the existing structure and theme.
UX/UI redesign
Redesign of the main customer-facing areas.
Premium theme
Adaptation of the graphic foundation without introducing a page builder.
Theme development
Code work for needs not covered by the standard configuration.
Catalog
Organization of the presentation of products and collections.
Responsive
Consistent experience across desktop and mobile.
The result
The result is a store more consistent with a high-ticket catalog, more refined aesthetically and lightened in the points that affected loading.
The project is a good illustration of the advantage of the IFG freelance model: direct communication, clear responsibility and technical problem solving with no intermediate steps.
Problem solving and direct responsibility
Among the qualities clients most often recognize in Francesco Guiducci is the engineer's approach: breaking the problem down, finding the cause and arriving at a practical solution. In this project that mindset was applied to the redesign as much as to performance.
No client financial data is published, nor commercial results attributed to a single intervention.
Does your Shopify store need a redesign?
The starting point is the real state of the theme and the catalog, to define what to keep, what to redesign and where technical work is needed. For a conversation, a direct contact by WhatsApp, email or phone is enough.
