Shopify Basic guide: set up and manage your first store
An introductory guide by Francesco Guiducci to finding your way around Shopify and organising work before and after launch. Basic describes the level of the guide.
Resources. Free guides and checklists
Guides, checklists, templates and mini-guides that Francesco Guiducci built from the method he uses in day-to-day Shopify work. They are free: no account, no newsletter, no form to fill in to download them.
The resources do not replace the advice of an accountant or a lawyer on tax and legal matters: they explain the technical side and the Shopify configuration.
Guides
In-depth guides by Francesco Guiducci on configuration, operations, data, funnels and the technical growth of a Shopify store.
Shopify Advanced guide: data, integrations and optimisation
For readers who already know Shopify and need to organise their catalogue, markets and technical changes. Advanced describes the guide level: its scope covers Basic, Grow and Advanced plans.
Shopify funnel guide: upsells, cross-sells and bundles
Design offers that fit your catalogue and the buying stage. Francesco Guiducci connects offer selection with costs and the checks it requires.
Shopify guide: orders and customer support
Organise the journey from payment to closing a request. Francesco Guiducci distinguishes what systems record from what has actually happened for the customer.
IFG Technical Protocol: design and manage a Shopify store
Francesco Guiducci’s practical manual for approaching Shopify problems with a diagnosis, a bounded change and checks before and after. Its scope covers Basic, Grow and Advanced.
Checklists and templates
Ready-to-use checklists and templates: pre-launch, SEO, funnel, KPIs, images and product descriptions.
Shopify pre-launch checklist: checks before publishing
A testing sequence by Francesco Guiducci to record what works, what is missing and who needs to act before launch.
Shopify SEO checklist: content and technical checks
Organise store SEO checks around specific pages and problems. Francesco Guiducci’s checklist connects each finding with an action.
Shopify funnel checklist: test upsells, cross-sells and bundles
A checklist to keep beside you while configuring an offer. Francesco Guiducci brings together catalogue, buying journey and financial checks.
Shopify KPI checklist: define and interpret your metrics
Give store numbers a verifiable meaning. Francesco Guiducci’s checklist helps you choose consistent denominators, periods and checks.
Shopify product description template
A free structure by Francesco Guiducci for writing a product page from real information that is organised and easy to update.
Shopify product image checklist
Prepare images that help customers understand the product and distinguish variants. A free checklist by Francesco Guiducci for organising catalogue work.
Mini-guides
Short introductions to get started: the first ten steps, payments, prices and margins.
Shopify mini-guide: 10 steps to get started
A free roadmap by Francesco Guiducci to organise your first store tasks and identify the decisions you need to make.
Shopify Payments mini-guide: setup and checks
A free guide by Francesco Guiducci to understanding activation, order payment and settlement into your bank account.
Shopify mini-guide: prices, margins and discounts
Start pricing decisions with costs. Francesco Guiducci’s free mini-guide distinguishes margin, markup and contribution through worked calculations.
Need more than a resource?
The resources support independent work. For a specific question there is technical consulting, for a hands-on programme mentoring, for a complete diagnosis the Audit.
