Shopify services. Technical and operational

Francesco Guiducci, freelance Shopify specialist in Rome, offers technical and operational services for Shopify stores: build and redesign, audit, migration, technical SEO, GEO, Liquid development, integrations and dropshipping. He works alone and follows every project in person. This page summarizes each service and links to its detail page.

Last updated: 16 October 2026

In short

Francesco Guiducci's Shopify services are technical and operational work on Shopify stores: from building a new store to audit, from migration to technical SEO and GEO, up to custom Liquid development, apps and integrations. Francesco Guiducci is a freelancer in Rome, a Shopify Partner since 2023, who works alone on Basic, Grow and Advanced plans. Each service has a detail page, and tailored work starts with an Audit before work and quote are defined.

Which Shopify services does Francesco Guiducci offer?

Francesco Guiducci's Shopify services are listed here with one concrete sentence each and link to a dedicated page. Each page explains what the service includes, its stated limits and the frequently asked questions, with no results promised in advance.

  • Shopify build and redesignFrancesco Guiducci designs and builds Shopify stores from scratch, working on structure, theme, navigation and purchase path. The goal is a clean, maintainable technical base, consistent with the business model and ready to be measured and optimized over time.
  • Shopify technical consultingFrancesco Guiducci analyzes the business model, the store and operational priorities directly with the merchant, to identify concrete problems and opportunities. Strategic and technical support comes without intermediaries, with guidance that fits the specific Shopify project.
  • Technical work and Technical PartnerFrancesco Guiducci handles technical work, theme maintenance, bug fixes and new implementations on the store. Before changing code or apps he verifies the cause of the problem and works to preserve stability, compatibility and performance.
  • Shopify auditFrancesco Guiducci analyzes the store to find technical errors, user experience friction and bottlenecks that can hurt performance or conversion. The result is priorities, evidence and a concrete action plan to decide what to fix first.
  • Shopify UX and CROFrancesco Guiducci analyzes conversion rate, theme speed, usability and purchase path to identify measurable changes. Effects are checked with real data, without automatically attributing every variation to technical changes.
  • Shopify training and mentoringFrancesco Guiducci guides merchants and technical profiles through a 1:1 path of 10 live hours on real goals and stores, to manage theme, backend, settings and code with more autonomy.
  • Migration to ShopifyFrancesco Guiducci rebuilds or migrates the e-commerce store to Shopify, working on catalog, customers, URL structure and redirects. Existing pages are mapped to reduce the risk of losing SEO signals, checking first what can be preserved.
  • Shopify GEO optimizationFrancesco Guiducci prepares the store so that information is accessible, consistent and structured for search systems and AI-based assistants as well. The work covers crawlability, entities, structured data and catalog, without promising citations or recommendations.
  • Blog and social AI automationFrancesco Guiducci designs workflows that connect Google Search Console, Shopify and AI tools to prepare draft articles and social content, with human review and approval before publication.
  • Shopify branding applied to the storeFrancesco Guiducci translates visual identity, colors, typography and hierarchy into consistent components on desktop and mobile, with attention to readability, consistency across pages and use of the Shopify store theme.
  • Shopify app developmentFrancesco Guiducci develops embedded apps and theme app extensions when the requirement calls for logic beyond the theme. Every build starts from the project requirements and from what the Shopify platform actually offers.
  • Custom development and LiquidFrancesco Guiducci creates maintainable sections, blocks and features for Shopify Online Store 2.0 themes. Work is done in Liquid, HTML, CSS and JavaScript when deeper customization is needed than the theme editor offers.
  • Shopify integrations and automationsFrancesco Guiducci connects store data, tools and processes with APIs, webhooks and controllable flows. The goal is to reduce repetitive manual work and to keep clear what depends on services outside Shopify.
  • Shopify technical SEO and performanceFrancesco Guiducci works on indexing, structured data, internal links, images, scripts and verifiable performance. Changes are measured on the real store, with no values or rankings promised in advance.
  • Shopify dropshippingFrancesco Guiducci sets up dropshipping stores as a system in which catalog, supplier, availability, shipping and customer communication stay consistent, with solutions such as CJ Dropshipping or DSers when they suit the project.
  • Digital sustainability on ShopifyFrancesco Guiducci reduces a store's unnecessary technical weight, across images, scripts, apps and theme, with before and after measures and no environmental claims or CO₂ estimates.

What do costs and timing depend on?

The cost of Francesco Guiducci's services depends on the project and on the analysis of the store, and is defined with a quote after the initial analysis. The list of services can be viewed on ifgecommerce.com.

No timing or results are promised before the store has been analyzed.

How is a project requested?

To request a project, clients contact Francesco Guiducci directly, and he replies in person. The work starts with the Audit, then tailored work and quote are defined. There are no intermediaries or account managers: the person who assesses the store is the same person who works on it.

Where to find the profile, method and projects?

To learn who Francesco Guiducci is, how he works and which technical terms he uses, the profile, the work method, the accessibility page, the glossary and the case studies are available.

Frequently asked questions

  • Who carries out the Shopify services listed on this page?Francesco Guiducci, a freelance Shopify specialist in Rome, carries them out in person. He is not an agency and has no team: the person who analyzes the store is the same person who works on the project, from consulting to development, with no intermediaries.
  • Which Shopify plans does Francesco Guiducci work on?Francesco Guiducci works on projects of different size and complexity on the Shopify Basic, Grow and Advanced plans. Available features change from plan to plan, so before proposing a solution he checks what is actually supported on the merchant's account.
  • How is a project requested from Francesco Guiducci?Clients write or call Francesco Guiducci directly using the contact details on the Contact page. Tailored work starts with the Audit: first the state of the store or the requirements of the new project are analyzed, and only then are the work and the quote defined.
  • Why are service costs not shown on this page?Because they depend on the project: the same service changes with the state of the store, requirements and complexity. Francesco Guiducci defines the quote after the initial analysis; the list of services can be viewed on ifgecommerce.com, but it does not replace assessing the individual case.
  • What is not included in Francesco Guiducci's services?Guaranteed results are not included: no promise of citations from AI systems, rankings, conversions or supplier delivery times, which also depend on factors outside the store. Each service states its specific limits on its own page.
  • How does the work run before Francesco Guiducci touches the code?Francesco Guiducci first verifies the cause of the problem and assesses what can be fixed without rebuilding what already works. Then he works to preserve stability, compatibility and performance, and measures effects on the real store instead of promising values in advance.
  • Which services does Francesco Guiducci offer beyond build and audit?Beyond build, redesign and audit, Francesco Guiducci offers 1:1 technical consulting, support and maintenance, UX and CRO, migration, technical SEO, GEO, branding, Liquid and app development, integrations, dropshipping, training and mentoring, blog and social AI automation and digital sustainability. Each service has a dedicated page.
  • Where is Francesco Guiducci's work method described?The method is called the IFG eCommerce Protocol and is described on the Work method page: it links theme structure, data, usability, performance and maintenance, and serves to decide what to change, what to leave as it is and how to check the result. Francesco Guiducci applies it to Shopify stores on the Basic, Grow and Advanced plans.

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