Shopify build and redesign. One technical contact

Shopify build and redesign is the work of designing a store from scratch, or redesigning an existing one, across structure, theme, navigation, data and the purchase path. Francesco Guiducci, freelance Shopify specialist and the only professional behind IFG eCommerce®, follows the project personally, with no agency. The service suits merchants and companies who want to open a store or tidy an existing one, on Shopify Basic, Grow and Advanced, on Online Store 2.0 themes, with Liquid, HTML, CSS and JavaScript work when needed.

A Shopify build or redesign project starts from the business model and the real store. Francesco Guiducci decides which native Shopify features to use, which apps to keep and where theme development is a better fit, before touching any code.

The project stays on Shopify Online Store 2.0, using theme sections and settings. Code is touched only when needed, customizations are documented and the areas affected by updates are checked. No page builders are used.

The aim is a cleaner, more maintainable and more measurable storefront. Technical changes are verified before and after, instead of promising speed or conversions that have not been measured.

The Shopify build and redesign packs are six: Start, Grow, Discover, Lead, Scale and Complete, and each one includes the previous. Francesco Guiducci uses them to choose the level of work, from an essential new store to a project with an initial Audit, B2B and Technical Partner.

• Start PackA professional, strongly standardized store with theme, pages, catalog and essential settings. Suited to cases where materials are ready and a simple base to manage is enough.
• Grow PackIncludes Start. Sets up the agreed operational flows, emails and market readiness, with the Shopify Basic guide for day-to-day management.
• Discover PackIncludes Grow. Adds technical SEO and GEO and multilingual setup: the main language plus up to four more. Individual product optimization starts from Scale.
• Lead PackIncludes Discover. Prepares about ten starter articles and sets up Analytics, Merchant Center, pixels, compatible channels and apps. It does not cover creating or managing social pages or campaigns.
• Scale PackIncludes Lead. Adds product SEO and GEO, catalogs, migrations with data cleanup and redirects, and advanced performance work. What can be improved is measured, with no absolute scores promised.
• Complete PackIncludes Scale and the Audit before any work on the site. Covers B2B and Wholesale setup with compatible features and apps, the final review, 2 hours of training, 1 hour of post-launch consulting and 90 days of Technical Partner.

The service is for merchants and companies who want to create a Shopify store or redesign an existing one with a single technical contact. It helps when the theme has become hard to maintain, apps overlap, the purchase path has friction, or a more orderly base is needed for new features and markets.

Merchants with a live store start from an analysis of the existing structure and real priorities. Catalog, theme, integrations, performance and operational goals set the level of intervention, from a targeted fix to a broader redesign.

Real examples of builds and redesigns are Margal Jewels, Luxury of Homes, Mastria Espresso and Dr. Desimone, collected in the case studies.

A redesign starts from analysis, not from the theme. Before proposing a new design, Francesco Guiducci separates what can be fixed on the existing theme from what needs a new structure, then maps the transition and defines scope and checks on the real project.

• Store analysisCatalog, theme, integrations, performance and operational goals.
• Migration mappingBefore the theme change, what must be migrated or rebuilt is checked: sections, settings, app embeds, metafields and customizations of the old theme.
• Scope and verificationScope, dependencies, timing and verification criteria are defined on the real project.
• Audit for custom workFor a custom solution the Audit comes first; custom work is defined and quoted only after that analysis.

The build and redesign service does not promise performance values, revenue or commercial results before they are measured. Individual product optimization is not part of the packs below Scale, and the Lead Pack does not cover social pages or campaigns.

Technical customizations and more complex integrations may need specialist support after delivery. Francesco Guiducci always states which areas can be managed independently from the Shopify editor and which cannot.

The cost of a build or redesign depends on the project and on the analysis of the store: the level of work is chosen after assessing catalog, theme, integrations and goals with Francesco Guiducci. The list of services can be viewed on ifgecommerce.com.

Timing depends on scope, materials, integrations and external dependencies. Simpler projects get an indicative window; larger ones get a schedule with milestones and dependencies, updated if a factor changes them.

• List of services and packsService list on ifgecommerce.com

To receive an assessment for a new store or a redesign, clients contact Francesco Guiducci directly, describing the project, the materials already available and the goals. The assessment starts from the real store and the business model, with no intermediaries or account managers.

• WhatsApp+39 378 083 2717
• Emailinfo@ifgecommerce.com
• Contact page

• Shopify auditStore analysis before investing in changes.
• Migration to ShopifyMoving from another platform, with data and redirects.
• Custom Liquid developmentWhen the theme or native features do not cover a requirement.
• Case studiesReal build, redesign and support projects.

• Why does Francesco Guiducci use Shopify Online Store 2.0 themes?Francesco Guiducci works on Shopify Online Store 2.0 themes, using theme sections and settings and editing code when necessary. Customizations are documented and the areas affected by updates are checked. Page builders are not used.
• Is anything lost when the theme changes on a live store?Catalog, customer and order data live in Shopify and are not replaced by a theme change. A redesign may still require rebuilding sections, settings, app embeds, metafields or customizations from the old theme. For this reason Francesco Guiducci maps the store before the switch and checks what must be migrated or recreated.
• Do merchants need to be experts to manage the store afterwards?Francesco Guiducci aims to leave the merchant as independent as possible for ordinary management through the Shopify editor. Technical customizations or more complex integrations may still need specialist support, and the areas that can be managed directly are always flagged.
• How long does a Shopify project take on average?Timing for a Shopify project depends on scope, materials, integrations and external dependencies. For simpler projects Francesco Guiducci defines an indicative window; for larger ones he prepares a schedule with milestones and dependencies. If a factor changes the timing, it is flagged and the plan is updated.
• Is Francesco Guiducci an agency or does he work alone?Francesco Guiducci works alone: he is a freelance Shopify specialist in Rome and the only professional behind IFG eCommerce®. The person who sets up the project is the same one who develops the theme and follows the checks, so there are no account managers or handoffs between several people.
• Which packs exist for building or redesigning a Shopify store?Francesco Guiducci organizes the service in six packs: Start, Grow, Discover, Lead, Scale and Complete, each one including the previous. Start covers theme, pages and essential catalog; Complete adds an initial Audit, B2B and Wholesale, a final review, training, post-launch consulting and 90 days of Technical Partner.