Shopify blog. Technical guides and news

Articles by Francesco Guiducci on what people who run or develop a Shopify store really need: SEO and GEO, performance, development, migrations and Italian regulation. 69 articles in English, grouped by topic.

SEO, GEO and visibility

Technical SEO, structured data, GEO and catalogue readability for search engines and AI systems.

SEO, GEO and visibility

Shopify GEO and llms.txt in 2026: What Actually Matters

Technical guide to GEO, agents.md and llms.txt on Shopify in 2026: what discovery files do, and why catalog, schema and entity consistency matter more than citation promises.

3 min read

Performance and theme code

Speed, Core Web Vitals, Liquid, technical debt and code choices that weigh on the store.

Performance and theme code

Shopify PageSpeed: Why 99/100 Is Not the Goal

Shopify PageSpeed: Lighthouse, TBT, INP and real Core Web Vitals. Optimize performance without chasing 100/100 or conversion guarantees.

1 min read

Development, apps and APIs

Shopify Functions, checkout extensibility, metaobjects, APIs, webhooks and tools for developers.

Migrations and platform choice

Moving to Shopify from WooCommerce or PrestaShop: data, redirects, testing, costs and comparisons.

Dropshipping, niches and channels

What to sell, how to set up dropshipping in Italy and how to use social channels.

Compliance and regulation

EU withdrawal, accessibility, privacy, e-invoicing and technical obligations for Italian stores.

B2B, ERP and integrations

B2B catalogues, integrations with management systems and ERP, API architectures.

News and Shopify features

Platform updates read from the point of view of whoever runs the store.

Native features, no apps

What native Shopify can do: bundles, multi-location, Markets, dashboards, spec tables.

Method, services and choosing a professional

How Francesco Guiducci works, when a redesign is needed and how to evaluate a Shopify freelancer.

Method, services and choosing a professional

Shopify Freelancers in Italy: How to Choose in 2026

How to choose a Shopify freelancer in Italy using verifiable criteria, the Partner Directory and Francesco Guiducci’s direct specialist approach.

4 min read

IFG apps

IFG Development’s Shopify apps, told through the problem they solve.

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