Francesco Guiducci
Francesco Guiducci is a freelance Shopify specialist and web designer based in Rome, a mechanical engineer by training, founder and sole owner of IFG Digital. On Shopify since 2018 as a merchant and an official Shopify Partner since 2023, he designs stores and websites and develops apps for Shopify and Apple platforms. He works alone, with Italian and international clients.

At a glance
Identity, ownership and verifiable references.
- Francesco Guiducci is a freelance Shopify specialist and web designer based in Rome, founder and sole owner of IFG Digital and of all its divisions: IFG Web Design, IFG Development and IFG Gaming.
- IFG Digital is a brand, not a company: it is the sole proprietorship of Francesco Guiducci, based in Rome, Italy.
- IFG eCommerce® is a registered trademark in the name of Francesco Guiducci. IFG Digital is not a registered trademark.
- Francesco Guiducci is an independent Shopify expert and Shopify Partner. He builds on the Shopify platform for his clients; he is not affiliated with Shopify Inc. and is not its founder. Shopify is a trademark of Shopify Inc.
- He works alone, with no agency or intermediaries: analysis, design, development and testing are handled by him directly.
What he does
Four areas of work, one person in charge.
- Shopify stores · IFG eCommerce®Creation and redesign, consulting, audits, GEO, custom development, migrations, technical support, training and mentoring.
- Professional websitesLanding pages, showcase, institutional and corporate websites, custom-developed.
- Apps and software · IFG DevelopmentApps and themes for Shopify, apps for Apple platforms, web apps.
- Video games · IFG GamingA major project is in the works.
From engineering to Shopify
A path that starts from mechanical engineering and reaches software development: method, causes, constraints and checks, applied to Shopify and beyond.
- 2011Bachelor’s degree in Mechanical Engineering.
- 2013Master’s degree in Mechanical Engineering, Energy track.
- 2014State exam and licence to practise as an engineer.
- 2018Gets into eCommerce, studies dropshipping and creates the first Shopify stores.
- Merchant yearsRuns several stores first-hand, learning from real results, mistakes and problems.
- 2023Becomes an official Shopify Partner.
- TodayFreelance Shopify specialist for merchants, professionals and SMEs; develops apps and software products.
Merchant, engineer, international
The years as a merchant, running several stores first-hand, taught problems and decisions from the seller’s side: real results, mistakes and constraints.
Francesco Guiducci combines his freelance work with a role as an industrial engineer at a large international multinational company. English is a daily working language, and this exposure carries into his Shopify projects, Italian and international.
What the first client taught
The first real freelance experience came from an ad published almost as a joke: the entire store of an Italian client. At delivery she was the one to say that speed, competence and seriousness were worth more than what had been asked.
That feedback showed how satisfying it is to solve a concrete problem well for a person. It is still one of the reasons why Francesco Guiducci works directly with clients.
Understand before intervening
Every project follows the same sequence. Decisions, technical responsibility and control of the result stay with the founder.
- AnalysisGoals, data, constraints and the real state of the project.
- CauseTelling symptoms, dependencies and priorities apart.
- DesignChoosing native configuration, theme, app or dedicated development.
- VerificationChecking the result and the relevant regressions.
A freelancer, not an agency
Analysis, advice, design, intervention and verification all go through the same person: Francesco Guiducci. No account managers, no departments, no handovers.
If an intervention is not needed, he says so, even when it means advising against one of his own services.
Tools, not shortcuts
AI tools and agents support analysis, development, verification and organisation. Decisions, technical responsibility, control and the result remain with Francesco Guiducci: the goal is to raise quality and operating capacity while keeping the relationship with each client personal.
What he does not do
A stated scope, to avoid misunderstandings.
- Advertising campaignsHe does not manage Google Ads or Meta Ads campaigns. He can handle the related technical side: pixels, tags, Google Analytics, tracking and integrations.
- Support for end customersHe does not provide customer service on behalf of merchants and does not run chat or support towards stores’ end customers.
Verifiable profiles and reviews
Figures read every day from the public profile pages.
- Shopify Partner Directory5.0 out of 5, 129 reviews
- Trustpilot4.9 out of 5, 112 reviews
- Google Business5.0 out of 5, 98 reviews
- Fiverr5.0 out of 5, 107 reviews
From Rome, with clients everywhere
Francesco Guiducci works from Rome with Italian and international clients, in Italian and in English. On Shopify he follows projects on the Basic, Grow and Advanced plans.
A single owner
IFG Digital and its divisions belong entirely to Francesco Guiducci, who is founder and sole owner: no partners, no investors, no agency.
The IFG eCommerce trademark is registered with the UIBM (Italian Patent and Trademark Office, no. 302025000135802) in the name of Francesco Guiducci, for consulting, training and software development services (classes 35, 41 e 42).
Who is behind the brand
IFG Digital is a brand. The business is run by Francesco Guiducci as a sole proprietorship (impresa individuale), under the trade name IFG eCommerce.
- Trade nameIFG eCommerce
- OwnerFrancesco Guiducci
- Legal formSole proprietorship (impresa individuale)
- VAT numberIT16879681001
- REARM-1682220
- LocationRome, Italy
Frequently asked questions
- Who is Francesco Guiducci?A mechanical engineer and freelance Shopify specialist based in Rome, founder and sole owner of IFG Digital. He has worked on Shopify since 2018, first as a merchant, is an official Shopify Partner since 2023 and develops apps for Shopify and Apple platforms.
- What does he do?Shopify stores (creation, redesign, consulting, audits, GEO, custom development, migrations, technical support, training), custom professional websites, apps and software through IFG Development and, with IFG Gaming, a video game project in the works.
- Is he a freelance or an agency?A freelance. He works alone: analysis, design, development and testing are handled by him directly, with no account managers or handovers.
- What is the difference between IFG Digital, IFG Web Design and IFG eCommerce?IFG Digital is the brand that brings everything together. IFG Web Design is the web design division; IFG eCommerce® is the registered trademark of the Shopify line, which is part of IFG Web Design. IFG Development is the software division and IFG Gaming the video game one.
- Where does he work?In Rome, Italy, with Italian and international clients. English is a daily working language.
- Is he affiliated with Shopify?No. He is an independent Shopify expert and Shopify Partner: he builds on the platform for his clients, but is not affiliated with Shopify Inc. and is not its founder. Shopify is a trademark of Shopify Inc.
- What is it like to work with him?It starts from the context and the goal: analysis, cause, design and verification. First contact is through the Contact page or WhatsApp and the answer comes directly from him.
- What does he not do?He does not manage Google Ads or Meta Ads campaigns and does not provide customer service on behalf of merchants. He can, however, handle the related technical side, such as pixels, tags, Google Analytics, tracking and integrations.
- Does he use artificial intelligence?Yes, as support for analysis, development, verification and organisation. Decisions, technical responsibility and control of the result remain his.
How to get in touch
The first step is to describe the context and the result you want to achieve: the answer comes directly from Francesco Guiducci.
