Shopify expert. Freelance in Rome

Francesco Guiducci is a freelance Shopify specialist in Rome: a developer and consultant who personally handles the build, maintenance and optimization of stores for small businesses and start-ups. He works alone, remotely with clients in Italy and abroad, on the Basic, Grow and Advanced plans. The person who analyzes the store is the one who works on it.

Last updated: 16 October 2026

In short

Francesco Guiducci is a freelance Shopify specialist in Rome: a developer and consultant who personally handles the build, maintenance and optimization of Shopify stores for small businesses and start-ups in Rome, in Lazio and for clients working remotely, in Italy and abroad. He is not an agency and has no team to hand the work to: the person who analyzes the store is the one who then works on the project. He has been a Shopify Partner since 2023, has used Shopify as a merchant since 2018 and is a mechanical engineer. He works on the Shopify Basic, Grow and Advanced plans.

Who works on the project?

Francesco Guiducci is a mechanical engineer and the founder of IFG eCommerce®, the registered trademark of his Shopify line. He has been on Shopify since 2018 as a merchant and an official Shopify Partner since 2023. His profile and reviews can be checked in the official Shopify Partner Directory.

The work is done remotely, with clients in Rome, in Lazio, across Italy and abroad. He works alone: there is no handover between sales and development, and whoever does the analysis also writes the code.

How is a Shopify project set up?

Francesco Guiducci sets up a Shopify project starting from verifiable problems: theme structure, Liquid code, responsiveness, installed apps, performance, navigation, catalog and purchase path. Before proposing a redesign he identifies the cause of the problem, without needlessly rebuilding what already works.

For a custom solution the work always starts with the Audit: the state of the site or the requirements of the new project are analyzed first, and only then are the tailored work and the quote defined.

How do migrations and GEO checks work?

Francesco Guiducci also handles migrations to Shopify from platforms such as PrestaShop, Magento and WooCommerce. The starting point is the existing catalog, content, URLs and redirects, to understand first what must be preserved and what must be rebuilt.

With the GEO Protocol (Generative Engine Optimization) he also checks that content, entities, structured data and catalog information are consistent and technically accessible to search systems and AI-based assistants, without promising automatic citations or recommendations.

Which services does a Shopify expert in Rome offer?

Francesco Guiducci offers Shopify stores a set of main services, each with its own detail page: build and redesign, audit, migration, maintenance and support, technical SEO and performance, GEO optimization, and the full list of services, from dropshipping to integrations.

  • Shopify build and redesignNew or rebuilt stores, working on structure, theme, navigation and purchase path.
  • Shopify auditAnalysis of technical errors, usability friction and bottlenecks, with priorities and an action plan.
  • Migration to ShopifyMoving from PrestaShop, Magento, WooCommerce and other platforms, with catalog, URLs and redirects.
  • Maintenance and supportTechnical work, bug fixes and new implementations on themes and apps.
  • Technical SEO and performanceIndexing, structured data, images, scripts and verifiable performance.
  • GEO optimizationInformation that is accessible, consistent and structured for AI assistants as well.
  • All servicesThe full list, from dropshipping to integrations.

What do costs and timing depend on?

The cost of Francesco Guiducci's services depends on the project and on the analysis of the store, and is defined after the Audit. For a tailored project the state of the site is analyzed first, then work and quote are defined. The list of services can be viewed on ifgecommerce.com.

No delivery times or results are promised before the store has been analyzed.

Where to learn more about the profile and projects?

To learn more about who Francesco Guiducci is and how he works, the profile describes his background and way of working, while the case studies collect documented Shopify projects. Contact with Francesco Guiducci is direct.

Frequently asked questions

  • Is Francesco Guiducci an agency or a freelancer?Francesco Guiducci is a freelance Shopify specialist: he works alone and has no team to hand the work to. IFG eCommerce® is the registered trademark of his Shopify line, not a structure with several people. The person who analyzes the store is the one who then works on the project.
  • Can clients outside Rome work with Francesco Guiducci?Yes. Francesco Guiducci is based in Rome and works remotely with clients in Lazio, across Italy and abroad. Work on a Shopify store does not require physical presence: analysis, development and checks happen on the theme, the catalog and the merchant's account.
  • Which Shopify plans does Francesco Guiducci work on?Francesco Guiducci works on projects of different size and complexity on the Shopify Basic, Grow and Advanced plans. Available features change from plan to plan, so before proposing a solution he checks what is actually supported on the merchant's account.
  • Where does a project with Francesco Guiducci start?Francesco Guiducci starts with the Audit: first he analyzes the state of the store or the requirements of the new project and identifies the cause of the problems. Only then does he define the tailored work and the quote, assessing what can be fixed without rebuilding what already works.
  • Does Francesco Guiducci also handle migrations to Shopify?Yes. Francesco Guiducci handles migrations to Shopify from platforms such as PrestaShop, Magento and WooCommerce. The starting point is the existing catalog, content, URLs and redirects, to understand what to preserve and what to rebuild before any change is made.
  • Where can Francesco Guiducci's Shopify Partner profile be checked?Francesco Guiducci's profile and reviews can be checked in the official Shopify Partner Directory. He has been a Shopify Partner since 2023 and a Shopify merchant since 2018, so he knows the platform from both the client side and the technical side.

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