1:1 Shopify consulting. Decisions based on real data
Francesco Guiducci, freelance Shopify consultant and developer in Rome, runs the 1:1 technical consulting session: a working video call in which the store is analyzed and a concrete action plan is defined. There is no agency in between, so no account managers or handoffs. Recommendations depend on the real data and configuration.
Last updated: 16 October 2026
In short
1:1 Shopify technical consulting is an individual 1-hour video call, with screen sharing, to analyze a store and decide what to do. Francesco Guiducci, freelance Shopify consultant and developer in Rome, runs it personally. It suits people who run a store on Basic, Grow or Advanced and have a focused question about theme, apps, catalog, performance, tracking, conversions or development priorities. Consulting helps to decide; carrying out the changes is a separate service.
What are the recommendations based on?
The recommendations of Shopify technical consulting are based on the data and the real configuration of the store. Francesco Guiducci does not apply the same checklist to everyone and does not automatically credit a technical change with commercial results that also depend on product, traffic and market.
The Shopify plan in use is considered together with the features available and the technical constraints of the specific store. The session can also compare existing apps, native solutions and custom development, weighing the cost, dependencies and maintenance of each before recommending a path.
When does 1:1 consulting make sense?
A 1:1 Shopify consultation fits when there is a focused question about conversions, a new store, performance, apps, channels or development decisions. Francesco Guiducci uses it to clarify feasibility, dependencies and technical risks before time or budget is spent.
- Conversion analysisThe purchase path is examined to find verifiable friction in navigation, product pages, cart and mobile. Priorities come from what the store and the available data show, not from standard percentages.
- Launching a new storeStructure, catalog, navigation, apps and the flows needed are defined before time goes into development, adapting the setup to the chosen Shopify plan.
- Performance optimizationThe available metrics are read and the checks needed on theme, images, apps and scripts are identified. An extended diagnosis or hands-on optimization needs a dedicated engagement.
- Choosing apps and settingsRequired functions, existing apps and native alternatives are compared, for example to see whether a function is already in the theme before adding a new subscription.
- Channel integrationSettings and data transmission to the tools actually used are checked, such as Google, Meta or other connected channels. If an integration depends on an app, an external account or a platform limit, this is flagged before changes are proposed.
- Decision supportStructural changes, redesigns, migrations or new features are assessed before budget is spent. The job is to clarify feasibility, dependencies and technical risks.
How does the session work?
The consulting session lasts 1 hour by video call. Before the meeting the merchant states questions and priorities and, when the agreed analysis needs it, sets up collaborator access to the store. During the session Francesco Guiducci reviews the available context, compares the alternatives and explains how to proceed.
Example: to replace an app, the session checks what it does today and what alternatives the theme offers, clarifying limits, dependencies and the work needed before choosing.
Recording and any summary materials are agreed before the call.
What is not included in the consulting?
Consulting does not include carrying out the changes, which is a separate service with its own technical engagement. It also does not automatically include an extended performance diagnosis, a full check of every app, or a recording and summary materials.
For an overall diagnosis with a report, the Audit applies. For guided learning, the Mentoring includes 10 live hours. Custom solutions are defined and quoted only after the Audit.
What do costs and timing depend on?
The cost of Shopify technical consulting depends on the service requested and on the analysis of the store with Francesco Guiducci. The session lasts 1 hour; any later technical work is agreed separately. The list of services can be viewed on ifgecommerce.com.
- List of services and packsService list on ifgecommerce.com
How to book a session?
To arrange a Shopify technical consulting session, clients contact Francesco Guiducci directly, stating priorities and questions. The more focused the questions, the more the 1-hour session concentrates on the areas that really matter for the store.
Related services
- Shopify auditOverall store diagnosis with a PDF report.
- Build and redesignWhen consulting leads to work on the store.
- Maintenance and supportOngoing technical support or on-demand work.
- Francesco GuiducciWho runs the consulting and follows every project.
- Training and mentoringTo learn how to manage Shopify with guided support, beyond a single session.
Frequently asked questions
- How does Shopify technical consulting work?Francesco Guiducci dedicates a 1-hour video call with screen sharing to the merchant. The agreed priorities are analyzed and a decision is made on what to do. For example, the session can weigh the choice of an app or clarify a setting; carrying out the changes is a separate service.
- Which option fits if more than one session is needed?For a focused question Francesco Guiducci proposes the 1-hour technical consulting. Merchants who want to learn to manage Shopify with exercises and guided practice can choose the Mentoring, which includes 10 live hours. The path is chosen according to what needs to be learned or clarified.
- What should be prepared before the call?Before the consulting it helps to send Francesco Guiducci the list of priorities and, when the agreed analysis needs it, to set up collaborator access to the store. This way the session time goes to the areas that really matter.
- Does Shopify consulting include carrying out the changes?No: consulting analyzes the request and clarifies what to do. If Francesco Guiducci is to make the changes, a separate technical engagement is agreed. For custom development the Audit comes first, and only then are activities and quote defined.
- Is a recording or summary of the session provided?Francesco Guiducci agrees with the merchant, before the call, whether a recording or summary materials are planned. They are not treated as automatically included in every session, and any recording requires the agreement of all participants.
- Is Francesco Guiducci a Shopify agency or does he work alone?Francesco Guiducci works alone: IFG eCommerce® is his one-person studio. The person who runs the consulting is the same one who analyzes the theme and follows any technical work. If a project needs an agency with several people working at once, this is made clear before it starts.
- Which Shopify plans does the consulting cover?Francesco Guiducci works on Shopify Basic, Grow and Advanced. During the consulting he considers the features available and the technical constraints of the plan the store actually uses, because recommendations depend on the real configuration.
