Margal JewelsFrom the first Shopify store to a redesign on the new brand identity
A project that began with a Shopify store built in-house on a free theme and turned into a more mature eCommerce, consistent with the brand's new identity and followed over the years with direct consulting.
The project at a glance
- Existing storeThe starting point was a Shopify store built directly by the team.
- New brand identityThe redesign translated the new identity developed for the brand into the website.
- Strategic consultingSupport also in the choices about what to implement and how to develop the eCommerce.
- Ongoing relationshipOver the years the team has come back several times for new features, improvements and discussion.
Starting point
Margal Jewels already had a Shopify store, developed in-house on a free theme. The site had limits in structure, image and room for growth just as the brand was working on a new visual identity.
The role of Francesco Guiducci was to completely redesign the eCommerce and, over time, become a direct point of reference for technical and strategic decisions related to the store.
Turning a homemade store into a brand tool
Changing the theme was not enough. The new site had to interpret the brand identity correctly, improve the overall experience and leave the team a more solid, better performing foundation.
The most important part was pairing the technical work with ongoing consulting: a single person to talk to about priorities, choices and new features.
From the initial store to an eCommerce followed over time
The redesign was the starting point of a relationship that has continued over the years with new needs and new growth phases.
Shopify built in-house
- Free theme
- Visual and structural limits
- New brand identity still to be translated online
- Decisions and implementations handled without an ongoing technical point of reference
A more mature store and a direct point of reference
- Complete redesign
- Brand identity applied to the eCommerce
- More performant technical foundation
- Consulting and new implementations over time
The work
Redesign
Complete redesign of the existing store.
Brand identity
Translation of the new visual identity into the Shopify experience.
UX and structure
Review of the navigation and of the site's priorities.
Performance
Technical work towards a more efficient and solid foundation.
Consulting
Support in the choices and in the development of the eCommerce.
Technical Partner
New features and interventions requested over the years.
The result
Margal Jewels now has a store very different from its starting point: more consistent with the brand, more carefully built technically and designed to evolve.
Over the years Francesco Guiducci has seen the company grow and keep investing in the project. The client's financial data is not published and that growth is not attributed to a single intervention: the concrete fact for this case study is the continuity of the relationship and the steady development of the store.
The value of a single technical point of reference
The distinguishing feature of the project is the combination of technical execution and problem solving: not only delivering what is asked, but helping the client understand which choice makes the most sense for their eCommerce.
No client financial data is published, nor commercial results attributed to a single intervention.
Want to create a Shopify store and have a technical point of reference over time?
The project can be followed from the initial structure to going live, and supported over time when concrete needs emerge. For a conversation, a direct contact by WhatsApp, email or phone is enough.
