Tiziana PiolaFrom Wix to Shopify for a more structured jewelry eCommerce
Rebuild of the eCommerce on Shopify with reorganization of the catalog, clearer management of products and variants, and later operational optimizations.
The project at a glance
- Wix → Shopify migrationRebuild of the store on Shopify starting from the previous Wix site.
- Jewelry catalogOrganization of products and configurations to make the catalog clearer and more manageable.
- Variants and imagesMatching of the correct images to variants when the match can be deduced from the product.
- Store developmentLater work on catalog, translations, content and store configurations.
Starting point
Tiziana Piola had her website on Wix. The project came from the need to rebuild the eCommerce on Shopify, keeping the brand identity but moving products, variants and catalog management to a platform designed specifically for online commerce.
The work was not a simple transfer of pages: the store was recreated on Shopify and then refined over time according to the real needs of the catalog.
Turning the platform change into a more solid eCommerce foundation
Moving from Wix to Shopify meant correctly rebuilding the commercial structure of the site, not just replicating its look.
In the jewelry catalog it was important to distinguish complete products, components that can be bought separately and variants, and also to link the correct images to the different options to reduce ambiguity during selection.
From Wix to a Shopify store built for the real catalog
The migration made it possible to rebuild the store around the actual logic of the products and the brand's later operational needs.
An eCommerce on Wix
- Existing site on Wix
- Catalog to be rebuilt on the new platform
- Products and configurations to be realigned
- Variant management to be made clearer
A more structured eCommerce foundation
- Store recreated on Shopify
- Catalog organized on the new platform
- Products and components kept distinct when needed
- Variants linked to the relevant images
The work
Platform migration
Rebuild of the store moving from Wix to Shopify.
Structure and web design
Build of the eCommerce experience on the new platform while staying consistent with the brand.
Catalog
Reorganization of products and configurations based on what is actually sold.
Products and variants
Separation of products when necessary and matching of the correct images to variants.
Translations
Review and completion of the English version of the store.
Content and policies
Check and update of the store's informational content and policies.
The result
Tiziana Piola now has a Shopify store recreated from the previous Wix site and organized to manage catalog, products, variants, images and languages in a more structured way.
The project continued after the initial build with targeted work on the catalog and the store configurations.
From launch to managing the real details of the catalog
The value of the project did not stop at the migration. Later work addressed concrete catalog cases, such as the correct separation between Orizzonte, Rettangolo and the pendant that can be bought on its own, as well as matching images to variants and reviewing translations.
No client financial data is published, nor commercial results attributed to a single intervention.
Need to migrate your eCommerce to Shopify?
The store can be rebuilt starting from the existing platform, the real catalog and the operational needs of the brand, without simply copying the old site. For a conversation, a direct contact by WhatsApp, email or phone is enough.
