Mastria EspressoShopify for capsules, pods and artisan coffee
Redesign of a Shopify store the client had set up independently, with a review of structure, design and purchase path and consulting support on the choices to make.
The project at a glance
- RedesignRedesign of a Shopify store already set up in-house by the client.
- Structure and navigationHierarchies and paths reviewed to make the store more orderly and professional.
- Web designPresentation of the brand and the catalog made more consistent.
- ConsultingSupport on the choices and on the development of the eCommerce.
Starting point
Mastria Espresso had already built a first version of its Shopify store. As in other redesign projects, the starting point was not to create a shop from scratch but to take an existing foundation and give it a more professional structure.
The work of Francesco Guiducci combined store redesign and consulting, helping the team turn the brand's needs into concrete choices on the site.
Turning an independent foundation into a more professional store
When a client starts alone, the value of a redesign is often not adding complexity but putting things in order: hierarchies, navigation, product presentation and overall consistency.
The Mastria project is therefore above all a case of redesign and support, rather than of building from scratch.
From an in-house store to a redesign
The existing foundation was rethought to give the brand a more consistent Shopify presence that is easier to develop.
A first version built independently
- Store already live
- Structure set up in-house
- Design to be made more consistent
- Choices and priorities to be clarified
A more structured project
- Store redesign
- Hierarchies and navigation reviewed
- Catalog presentation more orderly
- Consulting on the development of the project
The work
Architecture
Organization of the main areas of the store.
Web design
Visual design of the Shopify experience.
Categories
Structuring of product families and compatible systems.
Product pages
Presentation of information useful for choosing.
Brand storytelling
Integration of the roastery's story into the store.
Responsive
Adaptation of the experience across desktop and mobile.
The result
Mastria Espresso became a more structured project than the first version built in-house, with an identity and a navigation path more consistent with the brand.
Redesign as a work of order and decision
Not all redesigns require the same complexity. Here the main value was taking a foundation that already worked, understanding what to keep and what to rethink, and turning it into a more mature store.
No client financial data is published, nor commercial results attributed to a single intervention.
Need to build a Shopify store from scratch?
Structure, design and purchase path can be designed starting from the real catalog and the needs of the brand. For a conversation, a direct contact by WhatsApp, email or phone is enough.
