ADVÆRA ClothingShopify from scratch for a streetwear and minimal menswear brand
Design and build of the Shopify store for a menswear fashion startup in Rome, working on structure, design, content and technical customizations.
The project at a glance
- Built from scratchShopify store designed starting from the brand and the catalog, with no existing eCommerce structure to maintain.
- MenswearCatalog architecture built around collections, new arrivals and clothing categories.
- Web designVisual experience developed for an identity that combines streetwear, casual and minimal elegance.
- CustomizationsTechnical and content work to adapt Shopify to the specific needs of the project.
Starting point
ADVÆRA Clothing was born as a menswear fashion startup with the goal of building a proprietary, recognizable eCommerce presence. The project therefore started from the brand, the catalog and the identity to bring online, not from an existing Shopify store to redesign.
The role of Francesco Guiducci was to turn these elements into a complete store, defining structure, visual experience, content organization and technical configuration.
Turning a fashion identity into a complete eCommerce
For a fashion brand, the site must convey the positioning without getting in the way of choosing a product. Navigation, categories, product pages, sizes, service information and storytelling have to work as a single system.
The ADVÆRA project therefore required a Shopify foundation able to present the catalog clearly while leaving room for the brand identity.
From brand to Shopify store
The project was built from scratch to turn the ADVÆRA catalog and identity into a complete eCommerce experience.
A project to be built
- Fashion brand in development
- Catalog to be organized for online sales
- Architecture and navigation to be defined
- Product experience to be designed
A structured eCommerce store
- Complete Shopify store
- Collections and categories organized
- Product pages oriented to size selection
- Content and services integrated into the purchase path
The work
Architecture
Definition of the main areas, categories and navigation paths of the store.
Web design
Design of a visual experience consistent with the ADVÆRA identity.
Catalog
Organization of fashion collections and categories to make browsing easier.
Product pages
Product page structure with sizes, images, details and information useful for the purchase decision.
Content
Integration of the brand story, FAQ and service information into the eCommerce path.
Technical development
Shopify customizations and configurations needed to adapt the store to the project.
The result
ADVÆRA has a complete Shopify store built from scratch for its menswear catalog, with a structure that connects new arrivals, categories, products and brand content.
The store currently presents a catalog spanning T-shirts, polo shirts, trousers, knitwear, jeans, coordinated sets and other categories, with support and purchase information integrated into the experience.
A project built around product and brand
The store structure combines navigation by category, new arrivals, product pages with size selection and information on shipping and returns, together with content that conveys the ADVÆRA positioning. It is an example of a project in which design, catalog and Shopify configuration were conceived together from the start.
No client financial data is published, nor commercial results attributed to a single intervention.
Need to build a Shopify store from scratch?
The work can start from the brand, the catalog and the real needs of the project to define the structure, design and technical configuration of the store. For a conversation, a direct contact by WhatsApp, email or phone is enough.
