Shopify Basic guide: set up and manage your first store
A free, practical PDF with 17 operations for setting up and running a first Shopify store: from requirements and catalog setup to sales, launch and follow-up checks.
Resources. Free guides and checklists
Guides, checklists, templates and mini-guides that Francesco Guiducci built from the method he uses in day-to-day Shopify work. They are free: no account, no newsletter, no form to fill in to download them.
The resources do not replace the advice of an accountant or a lawyer on tax and legal matters: they explain the technical side and the Shopify configuration.
Guides
In-depth guides by Francesco Guiducci on configuration, operations, data, funnels and the technical growth of a Shopify store.
Shopify Advanced guide: data, integrations and optimisation
For people who already know Shopify and need to organise catalogues, markets, integrations and measurement. Includes checks on 2026 updates to Analytics, ShopifyQL and Next Gen Events; verify availability and compatibility for each account and app.
Shopify funnel guide: upsells, cross-sells and bundles
Design offers that fit your catalogue and the buying stage. Francesco Guiducci connects offer selection with costs and the checks it requires.
Shopify guide: orders and customer support
Organise the journey from payment to closing a request. Francesco Guiducci distinguishes what systems record from what has actually happened for the customer.
IFG Technical Protocol: design and manage a Shopify store
Francesco Guiducci’s practical manual for approaching Shopify problems with a diagnosis, a bounded change and checks before and after. Its scope covers Basic, Grow and Advanced.
Checklists and templates
Ready-to-use checklists and templates for Shopify: pre-launch, SEO, funnel, KPIs, images and product descriptions, as free PDFs.
Shopify pre-launch checklist: checks before publishing
A testing sequence by Francesco Guiducci to record what works, what is missing and who needs to act before launch.
Shopify SEO checklist: content and technical checks
Organise store SEO checks around specific pages and problems. Francesco Guiducci’s checklist connects each finding with an action.
Shopify funnel checklist: test upsells, cross-sells and bundles
A checklist to keep beside you while configuring an offer. Francesco Guiducci brings together catalogue, buying journey and financial checks.
Shopify KPI checklist: define and interpret your metrics
Give store numbers a verifiable meaning. Francesco Guiducci’s checklist helps you choose consistent denominators, periods and checks.
Shopify product description template
A free structure by Francesco Guiducci for writing a product page from real information that is organised and easy to update.
Shopify product image checklist
Prepare images that help customers understand the product and distinguish variants. A free checklist by Francesco Guiducci for organising catalogue work.
Mini-guides
Short introductions to get started with Shopify: the first ten steps, payments, prices and margins, as free downloadable PDFs.
Shopify mini-guide: 10 steps to get started
A free roadmap by Francesco Guiducci to organise your first store tasks and identify the decisions you need to make.
Shopify Payments mini-guide: setup and checks
A free guide by Francesco Guiducci to understanding activation, order payment and settlement into your bank account.
Shopify mini-guide: prices, margins and discounts
Start pricing decisions with costs. Francesco Guiducci’s free mini-guide distinguishes margin, markup and contribution through worked calculations.
Need more than a resource?
The resources support independent work. For a specific question there is technical consulting, for a hands-on programme mentoring, for a complete diagnosis the Audit.