# Shopify KPI checklist: metrics and analysis | IFG

> Define Shopify conversion, average order value, acquisition and ROAS. Choose consistent periods and denominators and investigate anomalies.

- URL: https://ifgdigital.com/en/ifgwebdesign/ecommerce/resources/shopify-kpi-checklist/
- Author: [Francesco Guiducci](https://ifgdigital.com/en/francesco-guiducci/)

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# Shopify KPI checklist: define and interpret your metrics

Give store numbers a verifiable meaning. Francesco Guiducci’s checklist helps you choose consistent denominators, periods and checks.

Free checklist · no account or form required

![Shopify KPI checklist: define and interpret your metrics](https://ifgdigital.com/media/risorse/checklist-kpi-1200.webp)

## What it covers

- Conversion, average order value and abandonment.
- Acquisition, ROAS, contribution and customer value.
- Review routines and anomaly checks.

## Who it is for

For readers who need to turn a report into a decision. Revenue, advertising return and profit are different measures.

## Download

Free PDF, no account, newsletter or form. October 2026 edition, 10 pages, 288 KB.

[Download the PDF](https://ifgdigital.com/downloads/checklist-kpi.en.pdf)

Shopify features depend on the plan in use: the content says so where it matters. For tax, legal or compliance topics the resource explains the technical side and does not replace a qualified professional.

## Further reading on the blog

Native features, no apps·3 August 2026

### [Shopify KPI Dashboard: Analytics, CSV, Google Sheets and Looker Studio](https://ifgdigital.com/en/ifgwebdesign/ecommerce/blog/shopify-kpi-dashboard-analytics-csv-sheets-looker/)

Use Shopify Analytics, CSV, Google Sheets and Looker Studio to monitor KPIs and build dashboards without unnecessary dependencies.

4 min read

News and Shopify features·22 September 2026

### [Shopify Analytics changes sessions and conversion rate: what changes from September 21, 2026](https://ifgdigital.com/en/ifgwebdesign/ecommerce/blog/shopify-analytics-sessions-conversion-rate-september-2026/)

From September 21-23, 2026 Shopify changes session measurement. What changes for conversion rate, bots, historical comparisons and Analytics reports.

5 min read

B2B, ERP and integrations·15 September 2026

### [Shopify server-side tracking: architecture, limits, and when it actually makes sense](https://ifgdigital.com/en/ifgwebdesign/ecommerce/blog/shopify-server-side-tracking-architecture-limits/)

Shopify tracking across Customer Events, pixels and server-side: architecture, consent, deduplication, limits and when the extra layer makes sense.

6 min read

## A question about this resource?

For a specific doubt you can write to Francesco Guiducci on WhatsApp or by email. Technical consulting helps apply the resource to your own store.

[Write on WhatsApp (opens in a new tab)](https://wa.me/393780832717)[Technical consulting](https://ifgdigital.com/en/ifgwebdesign/ecommerce/shopify-technical-consulting/)[All resources](https://ifgdigital.com/en/ifgwebdesign/ecommerce/resources/)