# Vintage Loop. Shopify and WooCommerce migration for a second-hand luxury bag boutique

> Shopify case study for Vintage Loop: Shopify and WooCommerce migration for a second-hand luxury bag boutique. Built from scratch, Migration, Technical…

Canonical URL: https://ifgdigital.com/en/ifgwebdesign/ecommerce/case-studies/vintage-loop/ · Language: English · Updated: 2026-10-16

A new Shopify site and a catalog migration from WooCommerce, with post-launch work on the image and text sections of the theme.

## The project at a glance



- **Built from scratch**: New Shopify site for a second-hand luxury bag boutique.
- **Migration**: Catalog moved from WooCommerce to Shopify.
- **Online store**: Site published and live.
- **Technical Partner**: Technical Partner service being activated, after the post-launch work.

## Starting point

Vintage Loop is a second-hand luxury bag boutique. Its catalog lived on WooCommerce: Francesco Guiducci built the new site on Shopify and migrated the catalog to the new platform.

The store is live. After launch the work continued on the theme, in particular on how images are shown in the sections that place them next to text.

## Changing platform without losing the catalog

In a migration from WooCommerce to Shopify the catalog is the part that cannot be lost: products and collections must reach the new platform and work in the new theme.

After launch, detail needs emerged around images: photos with different proportions should not all be forced into the same format.

## From WooCommerce to Shopify

The migration brought catalog and storefront onto a single platform; the later refinements concerned how images behave in the theme.

- Before: Site on WooCommerce
- Before: Catalog to transfer
- Before: New theme to design
- After: New Shopify site online
- After: Catalog migrated
- After: “Image with text” and “Images with text scroll” sections with a choice of proportions

## The work



- **Site build**: Construction of the new Shopify store.
- **Migration**: Transfer of the catalog from WooCommerce to Shopify.
- **Image proportions**: Control in the “Image with text” and “Images with text scroll” sections: natural by default, square 1:1, portrait 3:4, landscape 4:3, panoramic 16:9.
- **Autoplay variant**: In the desktop autoplay variant the 1:1 format is no longer forced.
- **Safe testing**: The modified theme was duplicated and tested in an unpublished environment.

## The result

Vintage Loop now has a live Shopify store with the catalog migrated from WooCommerce.

The theme sections that place images next to text now let the proportion of the images be chosen, and the changes were checked on a copy of the theme before being considered ready.

## After launch, work on the theme continues

A migration does not end when the site goes live: details emerge by using the site. Working on a copy of the theme makes it possible to try changes without touching the published one.

- [See the project website](https://vintageloop.it/)

## Need to migrate your catalog to Shopify?

The move from WooCommerce to Shopify can be followed from the build of the site to the later refinements. For a conversation, a direct contact by WhatsApp, email or phone is enough.

- [Write on WhatsApp](https://wa.me/393780832717): +39 378 083 2717
- [Send an email](mailto:info@ifgecommerce.com): info@ifgecommerce.com
- [All case studies](https://ifgdigital.com/en/ifgwebdesign/ecommerce/case-studies/)

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Contact: info@ifgecommerce.com · +39 378 083 2717 · https://ifgdigital.com/en/contact/