# Mastria Espresso. Shopify for capsules, pods and artisan coffee

> Shopify case study for Mastria Espresso: Shopify for capsules, pods and artisan coffee. Redesign. The problem, the choices and the work done; no revenue or…

Canonical URL: https://ifgdigital.com/en/ifgwebdesign/ecommerce/case-studies/mastria-espresso/ · Language: English · Updated: 2026-10-16

Redesign of a Shopify store the client had set up independently, with a review of structure, design and purchase path and consulting support on the choices to make.

## The project at a glance



- **Redesign**: Redesign of a Shopify store already set up in-house by the client.
- **Structure and navigation**: Hierarchies and paths reviewed to make the store more orderly and professional.
- **Web design**: Presentation of the brand and the catalog made more consistent.
- **Consulting**: Support on the choices and on the development of the eCommerce.

## Starting point

Mastria Espresso had already built a first version of its Shopify store. As in other redesign projects, the starting point was not to create a shop from scratch but to take an existing foundation and give it a more professional structure.

The work of Francesco Guiducci combined store redesign and consulting, helping the team turn the brand's needs into concrete choices on the site.

## Turning an independent foundation into a more professional store

When a client starts alone, the value of a redesign is often not adding complexity but putting things in order: hierarchies, navigation, product presentation and overall consistency.

The Mastria project is therefore above all a case of redesign and support, rather than of building from scratch.

## From an in-house store to a redesign

The existing foundation was rethought to give the brand a more consistent Shopify presence that is easier to develop.

- Before: Store already live
- Before: Structure set up in-house
- Before: Design to be made more consistent
- Before: Choices and priorities to be clarified
- After: Store redesign
- After: Hierarchies and navigation reviewed
- After: Catalog presentation more orderly
- After: Consulting on the development of the project

## The work



- **Architecture**: Organization of the main areas of the store.
- **Web design**: Visual design of the Shopify experience.
- **Categories**: Structuring of product families and compatible systems.
- **Product pages**: Presentation of information useful for choosing.
- **Brand storytelling**: Integration of the roastery's story into the store.
- **Responsive**: Adaptation of the experience across desktop and mobile.

## The result

Mastria Espresso became a more structured project than the first version built in-house, with an identity and a navigation path more consistent with the brand.

## Redesign as a work of order and decision

Not all redesigns require the same complexity. Here the main value was taking a foundation that already worked, understanding what to keep and what to rethink, and turning it into a more mature store.

- [See the project website](https://www.mastriaespresso.it/)

## Need to build a Shopify store from scratch?

Structure, design and purchase path can be designed starting from the real catalog and the needs of the brand. For a conversation, a direct contact by WhatsApp, email or phone is enough.

- [Write on WhatsApp](https://wa.me/393780832717): +39 378 083 2717
- [Send an email](mailto:info@ifgecommerce.com): info@ifgecommerce.com
- [All case studies](https://ifgdigital.com/en/ifgwebdesign/ecommerce/case-studies/)

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Contact: info@ifgecommerce.com · +39 378 083 2717 · https://ifgdigital.com/en/contact/