# Herbal Cacao. International Shopify for ceremonial cacao and ritual blends

> Shopify case study for Herbal Cacao: International Shopify for ceremonial cacao and ritual blends. Technical Partner. The problem, the choices and the work…

Canonical URL: https://ifgdigital.com/en/ifgwebdesign/ecommerce/case-studies/herbal-cacao/ · Language: English · Updated: 2026-10-16

Ongoing support for an international Shopify store already live: performance, maintenance, new features and consulting on the opportunities the platform makes available over time.

## The project at a glance



- **Technical Partner**: Ongoing technical point of reference for a Shopify store already live.
- **Performance**: Work on speed, stability and operational issues of the store.
- **Continuous development**: Requests and improvements handled consistently over time.
- **Shopify consulting**: Evaluation of new features and opportunities useful to the business model.

## Starting point

Herbal Cacao already had its own Shopify store when the collaboration with Francesco Guiducci began. The site, however, performed poorly and was slow, and the team needed a stable technical figure to hand over issues, improvements and new needs.

The relationship began directly as a Technical Partnership: the team's requests are received continuously and Francesco Guiducci works on the store while keeping the context of the project over time.

## Being the external technical department of a growing company

Here there was no single redesign closing the project. The work consists of keeping the store fast, stable and aligned with a business that changes quickly.

An important part of Francesco Guiducci's role is also proposing new opportunities when Shopify introduces features useful to the company's model, rather than just reacting to tickets.

## From reactive maintenance to a Technical Partnership

The value is in continuity: already knowing the store, the team and the priorities makes it possible to act faster and to suggest consistent developments.

- Before: Site already online
- Before: Insufficient performance
- Before: Frequent need for intervention
- Before: No ongoing technical point of reference
- After: Continuous interventions and improvements
- After: Support for the team's operational needs
- After: Consulting on new Shopify features
- After: Development of the project towards B2B as well

## The work



- **Shopify structure**: Architecture of the pages and of the purchase path.
- **Web design**: Application of the brand identity to the store.
- **Configuration**: Setup of the main features and pages.
- **Performance**: Technical work within the scope of the project.
- **Maintenance**: Support after going live.
- **Operational support**: Assistance also with needs related to the store's hardware.

## The result

Herbal Cacao continues to develop its store with a single technical point of reference that knows the project and can step in without starting from zero each time.

A concrete example is B2B: in 2026 Shopify extended B2B features to the Basic, Grow and Advanced plans as well. Francesco Guiducci brought this to the team's attention because it could support opening to the reseller market without taking Shopify Plus as the baseline.

## The value of a Technical Partner also lies in anticipating opportunities

Maintenance is not only fixing problems. In an ongoing relationship, platform news can be linked to the client's real needs, proposing a path when it creates a concrete advantage.

- [See the project website](https://herbalcacao.com/)

## Launching an international Shopify project?

The build of the store can be followed closely, with a technical point of reference that stays available in the phases after going live. For a conversation, a direct contact by WhatsApp, email or phone is enough.

- [Write on WhatsApp](https://wa.me/393780832717): +39 378 083 2717
- [Send an email](mailto:info@ifgecommerce.com): info@ifgecommerce.com
- [All case studies](https://ifgdigital.com/en/ifgwebdesign/ecommerce/case-studies/)

---

Contact: info@ifgecommerce.com · +39 378 083 2717 · https://ifgdigital.com/en/contact/