# Gianfranco Pini. From WooCommerce to Shopify for a Bologna footwear brand

> Shopify case study for Gianfranco Pini: From WooCommerce to Shopify for a Bologna footwear brand. Redesign, Migration. The problem, the choices and the work…

Canonical URL: https://ifgdigital.com/en/ifgwebdesign/ecommerce/case-studies/gianfranco-pini/ · Language: English · Updated: 2026-10-16

An eCommerce evolution combining a WooCommerce-to-Shopify migration with work on catalog data, collections, and color and size variants.

## The project at a glance



- **Since 1958**: Footwear and a physical presence in Bologna.
- **WooCommerce → Shopify**: Platform migration and a new storefront.
- **Catalog**: Reconciliation of products, variants and collection rules.
- **Color and size**: Options linked to standard Shopify data.

## Starting point

Gianfranco Pini is a footwear brand rooted in Bologna, with a shop, outlet and online store. The project combined a move from WooCommerce to Shopify with a review of the shopping experience and catalog.

For a footwear store, the site must tell the brand story while helping customers navigate styles, colors, sizes and availability. The work covered both the storefront and the data structure behind it.

## A footwear catalog depends on reliable data

Migration involves more than transferring product pages: products and variants need to be compared with their source, discrepancies handled, and collection rules checked.

Color and size need particular care: linking native options must preserve the existing combinations, identifiers and availability.

## From a WooCommerce catalog to Shopify

The strategy combined a new storefront with data reconciliation and focused checks on exceptions.

- Before: WooCommerce store and catalog
- Before: Products with many color and size combinations
- Before: Categories and data to compare with the new structure
- After: Shopify storefront for the brand
- After: Collection rules and tags checked against the source
- After: Standard color and size options linked without recreating variants

## The work



- **Catalog reconciliation**: Comparison of WooCommerce products with source references retained in Shopify and review of variants. Ambiguous matches were excluded from automatic updates.
- **Collections and navigation**: Collection rules and tags were checked while retaining availability conditions; navigation to the men's collection was also updated.
- **Color and size options**: Imported product options were linked to standard Shopify color and size data. Before-and-after checks confirmed that the affected variants retained their identifiers, SKUs, prices, availability and combinations.
- **Telling the brand story**: The About page was updated with shop photographs and alternative text, alongside a navigation update for the blog.

## The result

The work established a Shopify foundation for presenting the brand and managing a catalog organized by style, color and size.

The reconciliation was a point-in-time check: some source-data exceptions could not be resolved automatically. API checks on options alone do not replace visual verification of every product.

## Consistent data behind a simple choice

When a customer selects a color or size, the product page, variant and availability need to work together. This project shows why the relationship between data and interface deserves attention alongside visual design.

- [See the project website](https://www.gianfrancopini.it/)

## Does your catalog need to evolve on Shopify?

From migration to variant structure, we can assess your project starting with the needs of your catalog.

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