# Devoti Sailing. Shopify for an international racing sailing brand

> Shopify case study for Devoti Sailing: Shopify for an international racing sailing brand. Built from scratch, Technical Partner. The problem, the choices and…

Canonical URL: https://ifgdigital.com/en/ifgwebdesign/ecommerce/case-studies/devoti-sailing/ · Language: English · Updated: 2026-10-16

From a WordPress showcase site and orders handled through forms to a complete Shopify eCommerce, which over time became the brand's digital hub and an ongoing technical partnership.

## The project at a glance



- **Built from scratch**: Complete build of the Shopify store.
- **Technical catalog**: Boats, equipment and spare parts for competitive sailing.
- **Maintenance**: Technical work carried out after going live.
- **Technical Partner**: Ongoing support across the different phases of the project.

## Starting point

Devoti Sailing is one of Francesco Guiducci's long-standing clients. At the beginning it had a WordPress showcase site, and the online commercial side was much more manual: orders were placed through forms to fill in.

The first step was building the eCommerce side on Shopify. The content of the old showcase site was then migrated as well, bringing the whole web presence onto the same platform.

## Moving from manual orders to a real eCommerce

The main value was not simply redoing the site, but introducing a real online sales flow for a company that sells racing sailboats and technical products.

This reduced the dependence on manual requests and gave the catalog an eCommerce presence that search engines can index.

## From order form to Shopify

The transformation unified the corporate site and the eCommerce, creating a foundation that has been maintained and developed together over the years.

- Before: WordPress showcase site
- Before: No complete eCommerce
- Before: Orders through forms
- Before: More manual and cumbersome management
- After: Online sales on Shopify
- After: Content of the old site migrated to the same platform
- After: Indexable catalog
- After: Maintenance, bug fixing and ongoing support over the years

## The work



- **Architecture**: Store structure and organization of the main areas.
- **Web design**: Design of the visual experience and navigation.
- **Technical catalog**: Presentation of boats, equipment and spare parts.
- **Configuration**: Technical setup needed to go live.
- **Maintenance**: Later work to keep the store running and to develop it.
- **Technical Partner**: Direct support for the brand on Shopify needs.

## The result

Devoti Sailing now has a single Shopify platform for content and online sales. The change made it possible to buy directly on the site and gave the products a structured presence for organic search as well.

The relationship did not end with the launch: for years Francesco Guiducci has followed the brand as Technical Partner for maintenance, bug fixing and store development.

## From initial project to multi-year partnership

The most concrete sign of the value of the work is continuity: Devoti Sailing has remained one of the long-standing clients with whom Francesco Guiducci still works today, with a direct relationship built over time.

- [See the project website](https://devotisailing.com/)

## Looking for a Shopify Technical Partner?

The project can be followed both in its initial build and in the technical development of the store over time, keeping a direct relationship. For a conversation, a direct contact by WhatsApp, email or phone is enough.

- [Write on WhatsApp](https://wa.me/393780832717): +39 378 083 2717
- [Send an email](mailto:info@ifgecommerce.com): info@ifgecommerce.com
- [All case studies](https://ifgdigital.com/en/ifgwebdesign/ecommerce/case-studies/)

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Contact: info@ifgecommerce.com · +39 378 083 2717 · https://ifgdigital.com/en/contact/