# ADVÆRA Clothing. Shopify from scratch for a streetwear and minimal menswear brand

> Shopify case study for ADVÆRA Clothing: Shopify from scratch for a streetwear and minimal menswear brand. Built from scratch. The problem, the choices and…

Canonical URL: https://ifgdigital.com/en/ifgwebdesign/ecommerce/case-studies/advaera-clothing/ · Language: English · Updated: 2026-10-16

Design and build of the Shopify store for a menswear fashion startup in Rome, working on structure, design, content and technical customizations.

## The project at a glance



- **Built from scratch**: Shopify store designed starting from the brand and the catalog, with no existing eCommerce structure to maintain.
- **Menswear**: Catalog architecture built around collections, new arrivals and clothing categories.
- **Web design**: Visual experience developed for an identity that combines streetwear, casual and minimal elegance.
- **Customizations**: Technical and content work to adapt Shopify to the specific needs of the project.

## Starting point

ADVÆRA Clothing was born as a menswear fashion startup with the goal of building a proprietary, recognizable eCommerce presence. The project therefore started from the brand, the catalog and the identity to bring online, not from an existing Shopify store to redesign.

The role of Francesco Guiducci was to turn these elements into a complete store, defining structure, visual experience, content organization and technical configuration.

## Turning a fashion identity into a complete eCommerce

For a fashion brand, the site must convey the positioning without getting in the way of choosing a product. Navigation, categories, product pages, sizes, service information and storytelling have to work as a single system.

The ADVÆRA project therefore required a Shopify foundation able to present the catalog clearly while leaving room for the brand identity.

## From brand to Shopify store

The project was built from scratch to turn the ADVÆRA catalog and identity into a complete eCommerce experience.

- Before: Fashion brand in development
- Before: Catalog to be organized for online sales
- Before: Architecture and navigation to be defined
- Before: Product experience to be designed
- After: Complete Shopify store
- After: Collections and categories organized
- After: Product pages oriented to size selection
- After: Content and services integrated into the purchase path

## The work



- **Architecture**: Definition of the main areas, categories and navigation paths of the store.
- **Web design**: Design of a visual experience consistent with the ADVÆRA identity.
- **Catalog**: Organization of fashion collections and categories to make browsing easier.
- **Product pages**: Product page structure with sizes, images, details and information useful for the purchase decision.
- **Content**: Integration of the brand story, FAQ and service information into the eCommerce path.
- **Technical development**: Shopify customizations and configurations needed to adapt the store to the project.

## The result

ADVÆRA has a complete Shopify store built from scratch for its menswear catalog, with a structure that connects new arrivals, categories, products and brand content.

The store currently presents a catalog spanning T-shirts, polo shirts, trousers, knitwear, jeans, coordinated sets and other categories, with support and purchase information integrated into the experience.

## A project built around product and brand

The store structure combines navigation by category, new arrivals, product pages with size selection and information on shipping and returns, together with content that conveys the ADVÆRA positioning. It is an example of a project in which design, catalog and Shopify configuration were conceived together from the start.

- [See the project website](https://adveraclothing.com/)

## Need to build a Shopify store from scratch?

The work can start from the brand, the catalog and the real needs of the project to define the structure, design and technical configuration of the store. For a conversation, a direct contact by WhatsApp, email or phone is enough.

- [Write on WhatsApp](https://wa.me/393780832717): +39 378 083 2717
- [Send an email](mailto:info@ifgecommerce.com): info@ifgecommerce.com
- [All case studies](https://ifgdigital.com/en/ifgwebdesign/ecommerce/case-studies/)

---

Contact: info@ifgecommerce.com · +39 378 083 2717 · https://ifgdigital.com/en/contact/