# Shopify stores. Built with method > Francesco Guiducci, freelance Shopify specialist and Shopify Partner since 2023: stores, redesign, audits, GEO and support. IFG eCommerce® trademark. Canonical URL: https://ifgdigital.com/en/ifgwebdesign/ecommerce/ · Language: English · Updated: 2026-10-16 Francesco Guiducci is a freelance Shopify specialist, official Shopify Partner since 2023. He builds and redesigns Shopify stores and provides consulting, audits, GEO optimisation, custom development and technical support under the registered IFG eCommerce® trademark, the Shopify line of IFG Web Design. Case studies are on this site; the list of services and packs is on ifgecommerce.com. ## At a glance Identity, ownership and verifiable references. - Francesco Guiducci is a freelance Shopify specialist and web designer based in Rome, founder and sole owner of IFG Digital and of all its divisions: IFG Web Design, IFG Development and IFG Gaming. - IFG Digital is a brand, not a company: it is the sole proprietorship of Francesco Guiducci, based in Rome, Italy. - IFG eCommerce® is a registered trademark in the name of Francesco Guiducci. IFG Digital is not a registered trademark. - Francesco Guiducci is an independent Shopify expert and Shopify Partner. He builds on the Shopify platform for his clients; he is not affiliated with Shopify Inc. and is not its founder. Shopify is a trademark of Shopify Inc. - He works alone, with no agency or intermediaries: analysis, design, development and testing are handled by him directly. ## Who the Shopify services are for Anyone about to open a store needs a clear structure from day one: theme, catalogue, payments and shipping configured coherently, without unnecessary dependencies. Anyone with an existing store that performs below expectations needs to find where the problem is: an audit separates technical causes (speed, overlapping apps, tracking) from those of offer and buying journey, and says what to fix first. Anyone changing platform has to map catalogue, customers, URLs and redirects before moving to Shopify, so as not to lose rankings and history. ## From the new store to ongoing support The services cover the whole life cycle of a Shopify store on the Basic, Grow and Advanced plans. Each service has its own detail page. - [Creation and redesign](https://ifgdigital.com/en/ifgwebdesign/ecommerce/shopify-store-build-and-redesign/): Stores built from scratch or redesigned: structure, Online Store 2.0 theme, navigation and buying journey. - [Technical consulting](https://ifgdigital.com/en/ifgwebdesign/ecommerce/shopify-technical-consulting/): Business model, store and operational priorities, analysed together without intermediaries. - [Shopify audit](https://ifgdigital.com/en/ifgwebdesign/ecommerce/shopify-audit/): Technical errors, friction and bottlenecks, with priorities and evidence. - [Support and Technical Partnership](https://ifgdigital.com/en/ifgwebdesign/ecommerce/shopify-maintenance-and-support/): Theme maintenance, bug fixing and new implementations. - [GEO optimisation](https://ifgdigital.com/en/ifgwebdesign/ecommerce/shopify-geo-optimization/): Content, entities and structured data that AI-based search systems can read too. - [UX, CRO and performance](https://ifgdigital.com/en/ifgwebdesign/ecommerce/shopify-ux-and-cro/): Usability, theme speed and buying journey, verified with real data. - [Migration to Shopify](https://ifgdigital.com/en/ifgwebdesign/ecommerce/shopify-migration/): Catalogue, customers, URLs and redirects mapped before the move. - [Training and 1:1 mentoring](https://ifgdigital.com/en/ifgwebdesign/ecommerce/shopify-training-and-mentoring/): Independence on theme, back office, configuration and code. - [List of services and packs](https://ifgecommerce.com/pages/lista-servizi): Available on ifgecommerce.com. ## Which service to start with The choice depends on where the store is today. One service does not exclude the others: many projects start with an analysis and continue with targeted work. - [A new idea or project](https://ifgdigital.com/en/ifgwebdesign/ecommerce/shopify-store-build-and-redesign/): Consulting and store creation. - [A live store with problems](https://ifgdigital.com/en/ifgwebdesign/ecommerce/shopify-audit/): Audit, UX, CRO and performance. - [A change of platform](https://ifgdigital.com/en/ifgwebdesign/ecommerce/shopify-migration/): Migration to Shopify. - [Ongoing technical cover](https://ifgdigital.com/en/ifgwebdesign/ecommerce/shopify-maintenance-and-support/): Support and Technical Partnership. - [Visibility in AI search](https://ifgdigital.com/en/ifgwebdesign/ecommerce/shopify-geo-optimization/): GEO optimisation. ## The IFG eCommerce Protocol The IFG eCommerce Protocol is the method Francesco Guiducci uses to set up every intervention on a Shopify store. Before adding code, apps or a redesign, the problem to solve and the way the result will be verified are made clear. The Protocol links theme structure, data, usability, performance and maintenance. Native solutions before dependencies: Liquid, Online Store 2.0 sections, Metafields and Metaobjects. Technical debt (overlapping apps, leftover scripts, undocumented customisations) is mapped before deciding what to keep, simplify or remove. ## From analysis to verification Every project follows the same logical thread, adapted to the size of the store. - **1. Analysis**: Goals, constraints, state of the store and operational priorities. - **2. Design**: Structure, native Shopify solutions and the criteria used to verify the result. - **3. Build**: Development and configuration, without superfluous dependencies. - **4. Verification**: Checks on function, usability and performance before delivery. ## The working tools Theme work uses Liquid and Online Store 2.0 sections. Structured and custom data go through Metafields and Metaobjects. Features that go beyond the theme are built with embedded apps, Theme App Extensions, APIs and webhooks. When a feature already exists natively in Shopify, the starting choice is to use it, before adding an app. ## Ready for AI search The GEO Protocol works on the signals that can be controlled: content accessibility, entity consistency, structured data, catalogue and links. Nobody can force ChatGPT, Claude, Gemini, Perplexity or Google to cite a site, which is why no citations, rankings or recommendations are promised. - [The GEO method for Shopify](https://ifgdigital.com/en/ifgwebdesign/ecommerce/shopify-geo-optimization/): Six-point protocol, measurement and frequently asked questions. ## No agency, no handovers Analysis, advice, design, implementation and verification are followed by the same person: Francesco Guiducci. If an intervention is not needed, he says so, even when that means advising against a service. Out of scope: managing Google Ads and Meta Ads campaigns, and customer service for stores’ end customers. The related technical work remains available: pixels, tags, Google Analytics, tracking and integrations. ## What happens after the first contact The first step is a 15-minute introductory call: it clarifies priorities, technical feasibility and next steps. If the project makes sense, scope and ways of working are defined together; if a service is not needed, he says so. Costs and timing depend on the project and are defined after the call. The first contact can happen however the writer prefers: a phone call, a WhatsApp message or an email. - [Call](tel:+393780832717): +39 378 083 2717 - [WhatsApp](https://wa.me/393780832717): +39 378 083 2717 - [Email](mailto:info@ifgecommerce.com): info@ifgecommerce.com - [All contact details](https://ifgdigital.com/en/contact/) ## A verifiable profile Profile and reviews are public on the official Shopify Partner Directory. This site collects case studies of real projects (builds from scratch, redesigns, migrations and Technical Partnerships), without clients’ unverifiable revenues or KPIs. - [Shopify Partner Directory](https://www.shopify.com/partners/directory/partner/ifg-ecommerce2) - [Shopify case studies](https://ifgdigital.com/en/ifgwebdesign/ecommerce/case-studies/) --- Contact: info@ifgecommerce.com · +39 378 083 2717 · https://ifgdigital.com/en/contact/