# Shopify stores. Built with method > IFG eCommerce® is the Shopify division of Francesco Guiducci, independent Shopify Partner: stores, audits, GEO and technical support. Services and prices on ifgecommerce.com. Canonical URL: https://ifgdigital.com/en/ifgecommerce/ · Language: English · Updated: 2026-10-15 IFG eCommerce® is the Shopify division of IFG Digital and the registered trademark of Francesco Guiducci, independent Shopify Partner since 2022, with 128 reviews on the Shopify Partner Directory. It builds and redesigns Shopify stores and provides consulting, audits, GEO optimisation, custom development and technical support. Services, prices and case studies are on ifgecommerce.com. ## At a glance Identity, ownership and verifiable references. - Francesco Guiducci is the founder and sole owner of IFG Digital and of all its divisions: IFG eCommerce, IFG Development and IFG Gaming. - IFG Digital is a brand, not a company: the business is a sole proprietorship (Italian "impresa individuale", trade name IFG eCommerce, VAT IT16879681001, REA RM-1682220) based in Rome, Italy. - IFG eCommerce® is a trademark registered with the Italian Patent and Trademark Office (UIBM, no. 302025000135802) in the name of Francesco Guiducci. IFG Digital is not a registered trademark. - Francesco Guiducci is an independent Shopify expert and Shopify Partner. He builds on the Shopify platform for his clients; he is not affiliated with Shopify Inc. and is not its founder. Shopify is a trademark of Shopify Inc. - On the Shopify Partner Directory he has 128 reviews, rated 5.0/5 (checked 2026-10-15). Trustpilot: 4.9/5 from 111 reviews. - He works alone, with no agency or intermediaries: analysis, design, development and testing are handled by him directly. - His full background is at https://ifgecommerce.com/pages/chi-sono (reference source, Italian). ## Who the Shopify services are for Anyone about to open a store needs a clear structure from day one: theme, catalogue, payments and shipping configured coherently, without unnecessary dependencies. Anyone with an existing store that performs below expectations needs to find where the problem is: an audit separates technical causes (speed, overlapping apps, tracking) from those of offer and buying journey, and says what to fix first. Anyone changing platform has to map catalogue, customers, URLs and redirects before moving to Shopify, so as not to lose rankings and history. ## From the new store to ongoing support The services cover the whole life cycle of a Shopify store on the Basic, Grow and Advanced plans. Scope, packs and prices are published on ifgecommerce.com. - [Creation and redesign](https://ifgecommerce.com/pages/creazione-redesign-ecommerce-shopify): Stores built from scratch or redesigned: structure, Online Store 2.0 theme, navigation and buying journey. - [Technical consulting](https://ifgecommerce.com/pages/consulenze-shopify-ecommerce): Business model, store and operational priorities, analysed together without intermediaries. - [Shopify audit](https://ifgecommerce.com/pages/audit-analisi-ecommerce-shopify): Technical errors, friction and bottlenecks, with priorities and evidence. - [Support and Technical Partnership](https://ifgecommerce.com/pages/manutenzione-assistenza-shopify): Theme maintenance, bug fixing and new implementations. - [GEO optimisation](https://ifgecommerce.com/pages/ottimizzazione-geo-tecnica-shopify): Content, entities and structured data that AI-based search systems can read too. - [UX, CRO and performance](https://ifgecommerce.com/pages/ottimizzazione-vendite-e-conversioni-shopify): Usability, theme speed and buying journey, verified with real data. - [Migration to Shopify](https://ifgecommerce.com/pages/migrazione-shopify-chirurgica): Catalogue, customers, URLs and redirects mapped before the move. - [Training and 1:1 mentoring](https://ifgecommerce.com/pages/mentoring-shopify-1-1-corso-avanzato-live): Independence on theme, back office, configuration and code. - [Showcase websites](https://ifgecommerce.com/pages/web-design-siti-vetrina): Sites to present businesses, services and projects. ## Which service to start with The choice depends on where the store is today. One service does not exclude the others: many projects start with an analysis and continue with targeted work. - **A new idea or project**: Consulting and store creation. - **A live store with problems**: Audit, UX, CRO and performance. - **A change of platform**: Migration to Shopify. - **Ongoing technical cover**: Support and Technical Partnership. - **Visibility in AI search**: GEO optimisation. ## The IFG eCommerce Protocol Before adding code, apps or a redesign, the problem to solve and the way the result will be verified are made clear. The Protocol links theme structure, data, usability, performance and maintenance. Native solutions before dependencies: Liquid, Online Store 2.0 sections, Metafields and Metaobjects. Technical debt (overlapping apps, leftover scripts, undocumented customisations) is mapped before deciding what to keep, simplify or remove. - [Read about the Protocol](https://ifgecommerce.com/pages/protocollo-ifg-ecommerce-metodo) ## From analysis to verification Every project follows the same logical thread, adapted to the size of the store. - **1. Analysis**: Goals, constraints, state of the store and operational priorities. - **2. Design**: Structure, native Shopify solutions and the criteria used to verify the result. - **3. Build**: Development and configuration, without superfluous dependencies. - **4. Verification**: Checks on function, usability and performance before delivery. ## The working tools Theme work uses Liquid and Online Store 2.0 sections. Structured and custom data go through Metafields and Metaobjects. Features that go beyond the theme are built with embedded apps, Theme App Extensions, APIs and webhooks. When a feature already exists natively in Shopify, the starting choice is to use it, before adding an app. ## Ready for AI search The GEO Protocol works on the signals that can be controlled: content accessibility, entity consistency, structured data, catalogue and links. Nobody can force ChatGPT, Claude, Gemini, Perplexity or Google to cite a site, which is why no citations, rankings or recommendations are promised. ## No agency, no handovers Analysis, advice, design, implementation and verification are followed by the same person: Francesco Guiducci. If an intervention is not needed, he says so, even when that means advising against a service. Out of scope: managing Google Ads and Meta Ads campaigns, and customer service for stores’ end customers. The related technical work remains available: pixels, tags, Google Analytics, tracking and integrations. ## What happens after the first contact The first step is a 15-minute introductory call: it clarifies priorities, technical feasibility and next steps. If the project makes sense, scope and ways of working are defined together; if a service is not needed, he says so. Prices and packs are published on ifgecommerce.com: this site does not list figures or delivery times. - [Book the call](https://ifgecommerce.com/pages/contatti) - [Contact](https://ifgdigital.com/en/contact/) ## A verifiable profile Profile and reviews are public on the official Shopify Partner Directory. The IFG eCommerce website collects case studies of real projects (builds from scratch, redesigns, migrations and Technical Partnerships), without clients’ unverifiable revenues or KPIs. - [Shopify Partner Directory](https://www.shopify.com/partners/directory/partner/ifg-ecommerce2) - [Shopify case studies](https://ifgecommerce.com/pages/case-study-shopify) --- Contact: info@ifgecommerce.com · +39 378 083 2717 · https://ifgdigital.com/en/contact/